Team Blog

Our Latest News & Interesting Articles

Flash is Extinct (nearly)

posted February 2nd, 2012 by Craig Martin in Web Tech / Media with 2 comments

Flash is extinct - Nearly

An interesting article I stumbled across over at html5blog.org recently, full credit goes to Stan Byme. In my opinion a massive relief. With the rise of mobile technology and apples insistence on sticking with a proprietary media player, the extinction of flash is one I'd welcome with open arms

Don't get me wrong, flash is a powerful technology which has produced some impressive projects over the years but it's reliance on plugins and updates, combined with wider compatibility issues across a rapidly evolving handheld market has pushed it ever closer to obsoletion

I have good news and some bad news. The good news is that Flash is dead on mobile devices

Adobe is stopping development on Flash Player for browsers on mobile

This is the summary from an e-mail sent to Adobe partners on Tuesday evening that was obtained and first reported on by ZDNet. The other good news to come from this is that Adobe will be putting more money into their HTML5 aspirations. I have really enjoyed working with the free previews of Adobe Edge, their HTML5 animation software. Adobe should be releasing the commercial version of Edge in 2012. I am hoping more resources will be devoted to its development

Here is the bad news from an Adobe press release

In order to better align resources around Digital Media and Digital Marketing, Adobe is restructuring its business. This will result in the elimination of approximately 750 full-time positions primarily in North America and Europe

I hate to see so many people lose their jobs. I have been downsized before and not just after a cold shower. I know what all of the Adobe employees who might be affected by this are feeling today. My hope is that many saw the writing on the wall a long time ago and planned ahead. I would imagine many started working on their HTML5 skills in 2010 after Steve Jobs released his thoughts on Flash where he said that Adobe should drop Flash and focus more on creating great HTML5 tools

Original article at html5blog.org

2 Comments

Peter Fields - Profile
Pete Fields
3rd February, 2012 at 11:32

Interesting article Craig. Personally I love flash although I do agree it's not as practical as it once was, especially for mobile platforms. There's a lot flash can accomplish that jQuery or HTML5 can't. Majority browser support is still a long way off for HTML5, people are still getting used to IE9!

Craig Martin - Profile
Craig Martin
February 4th, 2012 at 15:47

Agreed HTML5 is still in its experimental stage and you couldn't realistically use it to any great extent on projects intended for a wide audience without falling back for older browsers. We'll only see it on technical demo or niche websites in the short term, but there's no denying it has fantastic potential

Continue reading

jQuery 1.7.2 Beta Released

posted January 31st, 2012 by Craig Martin in Web Tech / jQuery

jQuery - Beta releaseIt's no secret that we're massive fans of jQuery and it seems we're not the only ones. Recent usage trends from builtwith.com show over 25,000,000 websites worldwide are taking advantage of the powerful JavaScript library with nearly 120,000 of those using the developer's CDN

The latest announcement from the jQuery blog is for the release of the version 1.7.2 Beta. We'll be playing around with the release in our test environment and trying out some of the various new features over the coming weeks. We'll keep you posted of any major bugs or useful tips we find

Mobile website design tips: Things to avoid

posted January 16th, 2012 by Craig Martin in Web Tech / Mobile Platforms with 1 comment

Mobile website design

Whilst working on a project recently, it suddenly dawned on me. After years of developing for mobile platforms, I'd never stopped, however briefly, to research the DOs and DON'Ts, best practices and pitfalls of mobile development. Not even once. When broadening my horizons and however monotonous, it's a task I always embrace to ensure things are done right the first time round

I began wondering, how had such standard practice eluded me this time? Perhaps it's a generational thing. Maybe I'm taking mobile browsers for granted and it was a natural transition to a platform which I already felt comfortable with. Or perhaps I'd always deemed it less about insight and more about common sense, smaller screens = less real estate etc. Turns out I was right

As more people use phones and tablets to browse the internet, interest in having mobile-friendly sites has exploded. With good reason too! According to our friends at Mashable, one half of all local searches are performed on mobile devices and by 2014, mobile internet usage will be greater than desktop usage. Unfortunately, there's been a dramatic increase in ugly, useless mobile sites too

Here's how you don't do mobile

Before we dig into our preferred strategies for mobile websites (which just so happens to be our next blog post topic), let's look at some mobile approaches and why we do not recommend these

m.website.com or mobi.website.com

If you regularly use a mobile device to browse the internet, you've probably found yourself on sites like "m.cnn.com". It's not that you tried to go to m.cnn.com, you were just redirected there when you tried to go to cnn.com from your phone<

Here's why we have beef with this practice:

  • It bizarrely and unnecessarily fragments the site into two sub-sites. Using other techniques, it's possible to dish out mobile styles and content without changing the URL. It violates the "device independent" nature of the Web to the extent that it has been publicly lambasted by Tim Berners-Lee (the inventor of the World Wide Web)
  • It increases visitor confusion when it comes to interacting with the content, such as posting comments or sharing. "If I post comments on the mobile version, will they show up on the regular version as well?" "If I email a link for this article to a friend, and he's on his laptop, will he still see the mobile site?" "Does this article even exist on the desktop version?" These are things that a visitor should never have to wonder about
Dumb down the site for mobile visitors

Mobile sites don't have to be stripped down versions of a homepage. Gone are the days when just having a logo and giant navigation buttons are considered optimal for a smartphone

That kind of design loses the motivating power of a good website. Branded language and compelling visuals are made for a reason and go a long way to promote engagement. Visitors accessing a website from a mobile device still want an appealing, engaging experience

Finally, "streamlined" mobile websites make assumptions about what mobile users are looking for on the site. Sometimes these guesses are correct, but they aren't always. People commonly assume that mobile users are on the go and most likely looking for directions and contact information, but even this isn't a safe assumption considering 60% of mobile traffic happens when users are at home

Original article at rise.net

1 Comment

Craig Martin - Profile
Craig Martin
18th January, 2012 at 17:20

I forgot to add, mobile 'usability' was a major focus when designing this site. For those of you who were familiar with the old iteration, I think you'll agree it's a vast improvement. It's dangerous not to practice what you preach in this business, which brings me on to my 2nd point, we'll be taking full advantage of our CMS soon and open up the team blog for your comments

Continue reading
  • Home
  • About
  • Services
  • Portfolio
  • Blog
  • Contact

Bluecoast

Bluecoast Creative | Bluecoast Logo

Creative Web Design

Igniting your online strategy

Copyright © 2012 Bluecoast Creative